At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology. This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow. Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives. Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer.
Career Path
Graduate career path includes Digital Marketing Specialist, Social Media Manager,Brand Manager, SEO/SEM Analyst, Content Marketing Strategist, Advertising Campaign Manager, Email Marketing Specialist, E-commerce Marketing Manager, Influencer Marketing Coordinator, Digital Analytics Consultant, Marketing Automation Specialist, Public Relations Strategist, Customer Relationship Manager, Mobile Marketing Specialist, Corporate Communications Officer.
Undergraduate student can work up to 20 hours per week and full time during official school breaks and vacations. Post completion Optional Practical Training allows graduates to work for 12 months and STEM graduate are eligible for a 24 month extension.
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to Westcliff University below;
1. WASSCE Certificate/A-Level
2. School Transcript
3. Passport
4. Recommendation Letter
5. CV
Westcliff University will accept, for the purposes of meeting the English proficiency requirement, evidence of English study within a 12 year education system where English is designated as the primary and official language and the principal language of instruction. For applicants who do not yet meet the English language requirement, there are two pathways to achieve the necessary level:
Pre sessional English Programme; Students may successfully complete a preparatory English programme offered by the university before beginning their academic course. Recognized English Proficiency Tests; Students may submit one of the following minimum scores prior to the start of their program: IELTS: 6.5 overall band score (or equivalent), TOEFL or PTE: Score of 60, Duolingo English Test: Score of 120.
