Bachelor of Business Administration - Marketing Management (Co-op)

Bachelor of Business Administration - Marketing Management (Co-op)

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs. The Bachelor of Business Administration (BBA) in Marketing Management program provides full-time and part-time intensive study for students wishing to earn a business degree. The BBA in Marketing Management degree produces graduates who bring contemporary applied marketing skills and sound business management acumen to their organizations, helping them to succeed in a dynamic global economy. The program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools.

Career Path

Examples of Job Titles include: Business Development Officer, Market Research Executive, Marketing Analyst, Advertising Account Executive, Business Management Consultant, Management Analyst, Promotion Specialist, Marketing Manager, Assistant Marketing Manager, Marketing Executive, Manager Marketing Planning, Retail Division Manager, Manager Digital Marketing, Manager Social Media.