Graduate Certificate in Marketing Management – Digital Media

In the Marketing Management – Digital Media graduate certificate program, you’ll learn foundational skills employers value in digital marketing. The Marketing Management - Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying. The graduate demonstrates the ability to: Formulate a marketing plan that will meet the needs or goals of a business or organization. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service on the finances, Return on Investment (ROI) and business goals of an organization. Conduct market research to provide information needed to make marketing decisions. Evaluate the viability of a concept, product, good and/or service in local, national or international markets. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats. Develop learning and development strategies and plans to enhance professional growth in the field.

Career Path

Graduates career path includes Digital Marketing Specialist, Social Media Manager, Online Brand Manager, Content Marketing Strategist, Digital Campaign Manager, SEO/SEM Specialist, Content Creator, Copywriter (Digital Focus), Multimedia Marketing Designer, Video Content Producer, Marketing Data Analyst, Digital Storytelling Specialist, Web Analytics Specialist, Conversion Rate Optimization (CRO) Analyst, Paid Media Analyst, Digital Insights Consultant, Influencer Marketing Coordinator, Digital Advertising Coordinator, PPC (Pay-Per-Click) Specialist, Programmatic Media Buyer, Affiliate Marketing Manager, Customer Engagement Analyst, E-Commerce Marketing Specialist, Online Merchandising Coordinator, CRM Campaign Manager, Retention Marketing Strategist, Display Advertising Analyst.