Welcome to the BSc. Advertising and Public Relations -Advertising

The major in Advertising and Public Relations with a concentration in Advertising prepares students for positions in advertising including, but not limited to, media buying or sales, campaign management and advertising creative. Students in advertising receive a well-rounded experience in both the creative and management side of the business. One minor is required to allow students to gain additional experience in an approved related area. The Advertising concentration in the Bachelor of Science in Advertising & Public Relations program is offered through the School of Journalism and Strategic Media in the College of Media and Entertainment at MTSU. Students will select from either a concentration in Advertising, Public Relations, or Public Relations with an emphasis on the recording industry. Advertising professionals inform the public about goods and services, build brands, manage social media, and encourage audience action through advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers.

Career Path

Career possibilities await in agencies, in industry and in non-profits and government. Typical opportunities for advertising majors include, Account executive, Account planner, Brand manager, Business development manager, Campaign manager, Communications specialist/executive, Content director, Copywriter, Corporate communications director.